Tailored Tours Amsterdam crest Tailored Tours Amsterdam

Private  ·  Fully Tailored  ·  Amsterdam

See Amsterdam like you've got a friend in the city.

Private walking tours with Jan. The must-sees, the secret spots, and the corners only a local would think to show you. No two tours are ever the same.

Gabled 17th-century canal houses and a brick bridge in Amsterdam's canal ring
Jan Noordman, private walking tour guide in Amsterdam
Jan Noordman Your guide & friend in the city

Meet your guide

A friend who happens to live here.

Jan has lived in Amsterdam for 14 years and has welcomed visitors as a private guide and host for the past 8. He's a part-time B&B manager, a high school philosophy teacher and a tour guide, and he occasionally writes pieces for the local newspaper, like this one on Amsterdam's architecture.

That mix makes the city come alive: history, world-class art and modern culture, connected to the debates shaping Amsterdam today. Jan handles the route, the timing and the tips, and adjusts on the go. You just show up curious.

Philosophy Writing Art History
“

Relax, enjoy, and see everything Amsterdam has to offer. It'll feel like you've got a friend in the city you've known for years.

Jan in the local media

indebuurt Amsterdam · the city’s local news site

“Ik heb gasten uit zowel Mongolië als de VS”

Nine years of hosting the world, and the tours he gives his guests.

indebuurt.nl ↗

Het Parool · Amsterdam’s biggest newspaper

“Het oog wil ook wat”

Jan in Het Parool on why Amsterdam builds without a vision for beauty.

parool.nl ↗
{{ clippingImg }}

Clipping not added yet

Jan, drop a full-page capture of the article into the project (a tall JPG or a PDF page export) and it will appear here, scrollable. Until then, the article opens on indebuurt.nl.

What will you see, and what does it explain?

Three hours. Ten stops. One friend in the city.

We see the highlights, but the highlights are the way in. Every stop is a door into Dutch culture: how we think about money, food, religion, tolerance and each other. Every tour is tailored and shaped around your group, and we detour whenever something catches your eye. Groups are a maximum of 4 people.

01

Dam Square

How did the Royal Palace go from City Hall to royal residence, and what is the role of the Dutch royals today? This is also the square the Netherlands has always argued on: Catholics against Protestants, the statue for our freedom after the Second World War, protests that still happen here. Next door in the Nieuwe Kerk, royal weddings and the graves of Dutch heroes.

02

Red Light District

I'll tell you what to do to keep the working girls from spraying you with water guns.

03

Floating Flower Market

Where tulips came from, and where the Tulip Mania of the 1630s was born. You cannot really understand a modern stock market bubble without this story.

04

Amsterdam Restaurant Tips

I know where to find the best stroopwafels, the coziest coffee places, and the restaurants worth your evening.

05

Begijnhof, the Secret Gardens

A serene 14th-century hidden Catholic courtyard, once home to pilgrims who would set sail for the USA. It is also the clearest lesson in Dutch pragmatism you will get all day: the city had turned Protestant, but the Begijns were allowed to carry on living exactly as they were, because they did good deeds for Amsterdam. It worked, so nobody stopped it.

06

Spiegelstraat: Art & Antiques

The origin of Delft Blue, the taboo around our peppernut cookies, how Santa Claus is actually Dutch, and the Sinterklaas traditions behind all of it that go back centuries.

07

Canals: Rise of a New Social Class

How Amsterdam's roots led to the rise of a new merchant class that built the iconic canal houses.

08

The Mayor's House

Let me tell you about the time I had dinner with the mayor, got into an argument, and almost got kicked out.

09

The 'Secret' Catholic Church

Everybody knew there was a Catholic church here, but everyone pretended they didn't. Why? This is where you learn the word gedoogbeleid, our habit of quietly allowing what is officially forbidden, and where Dutch pragmatism and our flat, horizontal way of working come from.

10

Beurs van Berlage

Why the 17th century became our Golden Age. It's because we invented the stock market! The world's first public stock exchange stood here, which is also where Dutch culture around money, saving and plain talk about it begins.

Add-ons

Add a museum or landmark to your tour.

Each add-on extends the tour by one hour (+€50). Pick them when you book. Entry tickets are not part of the tour price and are paid to the museum. Jan has no special access to tickets: buy them yourself on the museum's website, or let Jan book them for you at the museum's own price.

Rijksmuseum · ticket €25 Van Gogh Museum · ticket €25 Anne Frank House · ticket €16.50 Royal Palace · ticket €13.50 Our Lord in the Attic · ticket €18
€175 3 hours, per group
+€50 Per extra hour
5% off Pay in Bitcoin
Book now

Guest stories

★★★★★

What guests keep saying

4.87 from 23 reviews on Airbnb, 4.9 from 18 on Viator, 4.87 from 39 on City Unscripted. Here is what they said.

★★★★★

“Jan is very knowledgeable and has an easy going style. We saw a lot and covered a wide area of the city. It's a great way to orient yourself for first time visitors.”

M
MichaelNew Jersey · June 2026 · Airbnb
★★★★★

“We had an amazing private tour of Amsterdam! Our guide was incredibly knowledgeable and made the experience feel completely personalized. He took us everywhere we wanted to go, while also pointing out cool shops, hidden spots, and interesting places that we never would have discovered on our own.”

J
JennaUnited States · August 2026 · Airbnb
★★★★★

“Jan is extremely friendly and an excellent tour guide. He knows a lot of interesting information and history about every place we walked past. Highly recommended for anyone who wants an enjoyable walk around the city center.”

B
BoossakolBangkok · May 2026 · Airbnb
★★★★★

“Jan is a super friendly person. Walked us around ALL of Amsterdam! Showed us little secrets in the city and all the local treats. Very flexible also: he met us in a different location and adapted the tour for us. Happy with the experience!”

I
IngridNew York · March 2026 · Airbnb
★★★★★

“Amazing experience! Jan is extremely knowledgeable and easy going. Definitely recommend!”

E
EmmaNew York · June 2026 · Airbnb
★★★★★

“Wonderful tour with a knowledgeable host who answered all our questions about both history and also current daily life in Amsterdam!”

L
LisaSan Antonio · April 2026 · Airbnb
★★★★★

“Jan conducted a thorough walking tour of the city and pointed out unique places and historical tidbits and recommendations for further exploration of Amsterdam's must-see sites.”

S
SummerSan Francisco · February 2026 · Airbnb
★★★★★

“Jan was very accommodating and knowledgeable.”

C
CarolLewiston, NY · July 2026 · Airbnb
★★★★★

“Jan was a great host! We had an excellent time exploring Amsterdam with him. We learned a lot about the city and walked through areas we otherwise would have missed. Would definitely recommend this tour!”

R
RachelSeattle · October 2025 · Airbnb
★★★★★

“Jan's tour of Amsterdam was very informative. He was very pleasant, easy to communicate with and able to accommodate going at my pace (I was having some difficulty walking and was using a cane).”

G
GabrielaAnn Arbor · September 2025 · Airbnb
★★★★★

“Jan is an amazing host, extremely accommodating, and he has a real knack for understanding the vibe of his guests. We absolutely loved our time learning about dutch culture and the places that make Amsterdam unique. Bonus: he knows the best food and coffee spots!!!”

F
FaranSterling, VA · February 2025 · Airbnb
★★★★★

“Jan is an excellent guide with a lot of knowledge about Amsterdam and can tell a varied and lively story. He discussed in advance to know what the specific wishes are and comes up with additional suggestions. This tour is highly recommended for anyone who wants to see more of Amsterdam than the usual attractions.”

M
MaartenAmsterdam · January 2025 · Airbnb
★★★★★

“Jan is a true storyteller with a sense of humor and an original view of Amsterdam, and the rest of the world. He has taught me a lot about the city, but also about the beauty in architecture, which he specializes in as a philosopher. The lunch spot he had picked out was also a hit.”

K
KoosAmsterdam · January 2025 · Airbnb
★★★★★

“Jan is a perfect guide who adapted to our needs, his tour of Amsterdam was exciting mixing great history and little anecdotes. I highly recommend it, a very good experience!”

A
Anne-SophieBerlin · November 2025 · Airbnb
★★★★★

“Thank you for your time today, Jan. Mama and I enjoyed all the sites. I'm guessing she would pick the flower market as her favorite!”

B
BethRaleigh · April 2026 · Airbnb
★★★★★

“We had a great time the four hours we spent touring with Jan. It was our first time in the city. Walking the beautiful canal-side streets gave us the confidence to venture out and explore over the next few days.”

Kenneth & Family
Kenneth & FamilyViator review
★★★★★

“We had an amazing time. Jan made this a truly special, custom day for us. He found sights we could never have thought of, was super fun to talk to, explained everything, and adjusted the day as we went.”

Sven D.
Sven D.Viator review
★★★★★

“Great tour. Jan gave a lot of local information and I felt safe as a solo traveller. Would recommend him to others without hesitation.”

Cynthia C.
Cynthia C.Viator review
★★★★★

“I booked Jan with only 3-hours notice and he was simply amazing!”

S
Sandra B.August 2024 · Viator
★★★★★

“Jan knew all of the shortcuts, and he was knowledgeable on the history of Amsterdam.”

R
Rodney P.May 2024 · Viator
★★★★★

“If you got 3 hours in Amsterdam book Jan you will not be sorry!!”

R
Richard Z.April 2024 · Viator
★★★★★

“Jan, customized our walk based on our interests and was extremely well versed in the history and architecture of Amsterdam/Netherlands. Greatly appreciated were recommendations of sites and other interests to do in our own time. Definitely worth having a well informed and personable guide, will definitely recommend to others.”

S
S. M.September 2026 · City Unscripted
★★★★★

“Jan was easy to talk to, had great knowledge of Amsterdam and a good sense of humour. He related to everyone in our party and took us to places we would not have easily found ourselves. Great tour”

H
Helen C.May 2026 · City Unscripted
★★★★★

“Our guide Jan was very good. We were impressed that once booked he contacted us to discuss what we were interested in so that he could customize our tour. The tour was fun and informative and a great way to start our time in Amsterdam.”

M
M. S.April 2026 · City Unscripted
★★★★★

“Our guide Jan, was very friendly and informative. Related well to everyone on our tour. Great day discovering places we would never have found on our own. We really enjoyed our walking tour in Amsterdam.”

H
H. C.May 2026 · City Unscripted
★★★★★

“Jan was an amazing guide who knew the city inside out! He took us to places like Oude Kerk, Damrak Square, and the Bloemenmarkt, where we saw the famous floating flower market. He was full of interesting facts and stories about Dutch history and culture. It was a great walking tour!”

J
Julie S.September 2025 · City Unscripted
★★★★★

“It was poorly organized. The guide was not very knowledgeable. We asked questions that he couldnt answer about monuments and history. It was not what we had hoped for. We would not recommend our guide.”

L
L. W.September 2025 · City Unscripted
★★★★★

“Jan gave us a great family Walking tour of Amsterdam. He was very friendly and knowledgeable.”

J
J. P.July 2025 · City Unscripted
★★★★★

“Highly recommend Jan for this experience. Super friendly, knowledgeable, and funny! He took us on a loop around all the notable sites in Amsterdam proper. We’ll be back and would ask for Jan again!”

H
H. L.July 2025 · City Unscripted
★★★★★

“Jan was wonderful! He was super friendly, knowledgeable, and passionate about Amsterdam and the Netherlands. Our group had 4 adults and 2 elementary-aged kids and he was accommodating in all categories. We really enjoyed having Jan host us and we’ll be sure to be back in Amsterdam again!”

H
H. L.July 2025 · City Unscripted
★★★★★

“Our tour guide was very knowledgeable, flexible, and friendly. We had a wonderful day in Amsterdam. Thank you.”

P
P. S.May 2025 · City Unscripted
★★★★★

“He’s very gentle with us and always take care of us about the group and people”

M
M. V.December 2024 · City Unscripted
★★★★★

“I really enjoyed my tour. I saw more than I could have seen on my own”

P
P. M.October 2024 · City Unscripted
★★★★★

“Excellent tour! Jan was friendly and very knowledgeable!”

P
P. S.July 2024 · City Unscripted
★★★★★

“Our family’s private tour with Jan was one of the highlights of our week in Amsterdam. Prior to the tour Jan sent an email with questions about our ages, who would be on the tour and what we were interested learning more about during our time with him. Jan was a wonderful guide and lead us on a fantastic tour of the city that was carefully planned for our family’s interests. We were also lucky enough to share a wonderful lunch with Jan as well. Jan not only has incredible knowledge of Amsterdam, but wonderful shopping and dining recommendations. Our 14 year old son loved the tour as well! A tour of Amsterdam with Jan is a must during your vacation!!”

E
E. H.July 2024 · City Unscripted
★★★★★

“Hired a guide for 8 hours while in Amsterdam to take us around the city. Highly recommend. Jan was great!”

E
E. H.May 2024 · City Unscripted
★★★★★

“Jan did a great job showing me around the city and teaching me all about the Dutch culture and history. I had a great day!”

J
J. R.May 2024 · City Unscripted
★★★★★

“Jan provided a nice explanation of the history of the city. Took us around to all different areas to get a good sense of the area. Saw so things we would have overlooked. Very easy going.”

A
A. F.May 2024 · City Unscripted
★★★★★

“Jan was a great guide. Gave us lots of historical information and showed us some interesting places, including the best place to get a stroopwaffle off the beaten path. Encouraged and answered all our questions. Would do again in a heartbeat as ima ire there is more to see!”

K
K. S.March 2024 · City Unscripted
★★★★★

“It was a nice introductory walk through Amsterdam on a VERY rainy cold late November day. I would recommend it to anyone new in town for the first time to get your bearings of the city. And the restaurant recommendation we were given was perfect as well.”

S
S. A.November 2023 · City Unscripted
★★★★★

“Jan was a wonderful host for our quick stop in Amsterdam. He was able to show us quite a bit of the history and culture of the city, we stopped for coffee and some fresh stroopwafels, and he left us with a good lay of the land for future trips. We’ll definitely be back to Amsterdam and I’d look for another tour with Jan.”

P
P. M.October 2023 · City Unscripted
★★★★★

“Having a private guide is the best way to tour any new city and our guide, Jan was delightful. He personalized the tour according to our preferences and we felt like we were strolling the streets of Amsterdam with a friend. Jan was very intelligent and showed us some of his favorite and lesser known sites of the city. He shared an enormous amount of information about the rich history and customs of the beautiful city of Amsterdam!”

K
K. B.September 2023 · City Unscripted
★★★★★

“Jan was an energetic and extremely knowledgeable guide sharing with us the culture and history of Amsterdam. We even came across a couple of unexpected unusual shops, ie the duck store, which added to the adventure. Jan was also sensitive to the fact I was walking with a cane so he kept the pace on the slower side. Had a great time!!”

S
S. P.September 2023 · City Unscripted
★★★★★

“We had an amazing day with Jan in Amsterdam! He was super fun to hang out with and very knowledgeable. We would HIGHLY recommend him!!!”

J
J. S.September 2023 · City Unscripted
★★★★★

“Jan Noordham was very aware as older people that I had a cane so he went slow and explained everything detail. When I needed to sit he allowed myself and my husband time to catch our breathes and then continue. He was extremely knowledgeable and a great deal of fun as we walk Amsterdam where we learned so many things about this beautiful city and country.”

S
S. P.September 2023 · City Unscripted
★★★★★

“Had a wonderful day with Jan, most helpful and accommodating. Highly recommend. Jan had to think on his feet as we had a tour the previous day.”

R
R. P.August 2023 · City Unscripted
★★★★★

“We enjoyed our time with Jan. He was honest when he did not know answers to our questions and was easy going. He knew his way around really well. We thoroughly enjoyed our afternoon with him.”

C
C. S.July 2023 · City Unscripted
★★★★★

“Jan planned an excellent tour based on our preferences and in consideration of what we had already planned. We saw quite a few places of interest we would have never found on our own. Jan is easy to converse with and gave us an insight to life in Amsterdam. I highly recommend him!”

R
R. K.July 2023 · City Unscripted
★★★★★

“Jan interacted with the children well and listened to their question.”

M
M. C.June 2023 · City Unscripted
★★★★★

“Very pleasant guide who didn’t try to have all the answers. He helped us adjust the day to accommodate my reduced mobility.”

C
C. C.June 2023 · City Unscripted
★★★★★

“My guide was a local named Jan. Prior to my tour, I received a list of questions for the purpose preparing an itinerary based on my interests. I had a 3 hour walking tour followed by a relaxing hour-long lunch in an outdoor café next to a canal. We sampled local fare at the café and along our walk. Jan also provided a list of additional venues for me to visit the next day along with a list of restaurants to try. Overall, my experience was fabulous and totally met my expectations. I can highly recommend Jan and the tour agency City Unscripted for a unique and enjoyable way to gain insight to Amsterdam history and life.”

B
B. C.June 2023 · City Unscripted
★★★★★

“We had a great time with Jan. He was great to talk to, made the tour fun and had answers to all our questions and showed us stuff we didn’t even know we wanted to see. He adjusted the tour on the fly as we discussed and explored the city. The main example for this was the awesome hidden church tour he had found for us that made the tour very special. He showed us some great food, and shared a lot of additional suggestions beyond the tour.”

S
S. D.June 2023 · City Unscripted
★★★★★

“Enjoyed Jan’s custom private tour of Amsterdam. I would recommend his tour to fellow travelers. Good personality and easy going guide.”

M
M. B.June 2023 · City Unscripted
★★★★★

“We had an amazing time. Jan, our guide, made this a truly special and custom day for us. He had found some sights that we could never had even thought off that made our day. He was super fun to talk to, explained everything and adjusted the day as we went on, to meet our needs.”

S
S. D.June 2023 · City Unscripted
★★★★★

“It was great to spend 4 hours with Jan touring Amsterdam, it was our first time in the city. Walking the beautiful canal-side streets gave us confidence to venture out and explore further over the next few days. Being able to speak with Jan and learn about his life in and outside of Amsterdam gave us context and information we could never obtain in the few days we had in Amsterdam without this experience. I would definitely recommend the tour for someone coming to Amsterdam for the first time and for anyone interested in the Dutch culture.”

K
K. Y.May 2023 · City Unscripted
★★★★★

“It was a pleasure walking the streets of Amsterdam with Jan; his stories and real-life experiences of living in this beautiful city provided us with an invaluable time and gave us confidence and direction to roam the city on our own after the tour. Jan did reach out to us about what we wanted to see on our tour prior to the date, allowing us to provide our preferences, which included historical sites and places he enjoyed eating and shopping.”

K
K. Y.May 2023 · City Unscripted
★★★★★

“We had a wonderful time, and our tour guide planned the day exactly as we asked. It is the way to see Amsterdam.”

P
P. M.May 2023 · City Unscripted
★★★★★

“Jan was punctual, very personable and had planned our outing. Knowledge of guide was adequate. A great way to start our stay.”

C
C. R.May 2023 · City Unscripted
★★★★★

“Great tour Jan N. gave a lot of local information. Felt safe being a solo traveler . Would recommend him to others.”

C
C. C.May 2023 · City Unscripted
★★★★★

“Jan was a very friendly & good guide. It was like being with a friend. He was very accommodating with us not walking fast & having to stop to rest. He even carried my backpack on his back when my back started hurting near the end of the tour. I would request him if I came back to Amsterdam again.”

M
M. G.April 2023 · City Unscripted
0 reviews on Google

No Google reviews yet. Toured with Jan? You could write the first one.

Review on Google ↗
Read every review at the source: Airbnb ↗ Viator ↗

Plan your day

Ready to explore Amsterdam?

Tell Jan what you're hoping to see and he'll craft the perfect day. Private groups only, up to four guests.

Email Jan WhatsApp +31 6 132 38657
Tailored Tours Amsterdam Jan Noordman

Good to know

Frequently asked questions

Everything worth knowing before booking a private tour of Amsterdam with Jan.

How much does a private tour of Amsterdam cost?

€175 covers a 3-hour private walking tour of Amsterdam for your whole group, up to 4 people. Extra hours are €50 each, and museum or restaurant costs aren't included unless arranged in advance.

Is the tour private, or shared with other travelers?

Every tour is private, just your group and Jan, never combined with other travelers. Groups are capped at 4 guests to keep the pace easy and the conversation personal.

How long is the tour, and can it be extended?

The standard private tour is 3 hours. If you want to see more, extra time is €50 per hour, just ask Jan on the day or when you book.

Where do we meet our guide?

Preferred starting spots are Dam Square, the Rijksmuseum, or Hart Museum along the Amstel. Jan can also meet you at your hotel or apartment if that works better. The exact meeting point is confirmed once your tour is booked.

What languages is the tour available in?

Tours are given in English or Dutch, whichever your group prefers.

Are private Amsterdam tours suitable for kids and families?

Yes, tours are family-friendly and suitable for ages 2 and up. The pace is an easy walk, and Jan adjusts stops and stories for younger guests.

We're arriving on a cruise ship. Can you fit a tour into our time in port?

Yes, cruise guests are some of my most regular visitors. Tell me when your ship docks and when you have to be back on board, and I will build the route around that window so you see the centre properly and still return with time to spare. I can meet you at the terminal or anywhere that is easier.

We only have a few hours on a layover. Is that enough time for a tour?

Three hours is enough to see the old centre and understand how the city works, which is exactly what a layover allows. Tell me how long you have between flights and I keep an eye on the clock, so you make your train back to Schiphol without rushing.

Do you do tours for business visitors or colleagues?

Yes. If you are here for work, or bringing colleagues or clients along, I shape the tour around that: where Dutch working culture, our directness and our habits around money come from, and what surprises people who come to do business here. Groups are up to 4 guests, so for a bigger team let me know and we will arrange something that fits.

What happens if it rains?

Tours go ahead in light rain or cold; Amsterdam's weather rarely stops a good walk. For severe weather, Jan will discuss rescheduling with you directly.

How do I book, and what's the cancellation policy?

Book through the website, by email, or on WhatsApp with your preferred date and time; Jan confirms personally, usually within a few hours. Cancel free of charge up to 24 hours before your tour starts.

What payment methods do you accept?

Cash is preferred. Bank transfer via PayPal, Revolut or IBAN is also possible, or pay in Bitcoin on the day for 5% off. Prices are per group, with no extra booking fees.

Can the tour be customized to our interests?

Every tour is shaped around your group's interests: history, art, food, architecture, or anything else. Jan adjusts the route on the go if something catches your eye.